Science, clearly.
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
We develop e-learning packages on any subject, drawing on effective communication and learning principles
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.