If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Writing and editing
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
See examples
Cancer Australia
Cancer Australia’s children’s cancer website
Sax Institute
Public Health Research & Practice journal
Australian Commission on Safety and Quality in Health Care
AURA 2016: first Australian report on antimicrobial use and resistance in human health
Related insights
Information architecture
SEO – how to use it, and when to ignore it
Writing and editing
How words and readers interact
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
Content analysis
Clear and consistent or total gobbledygook?
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Infographics and illustrations
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
See examples
Australian Government Department of the Environment and Energy
State of the environment report 2016
Infographic on STEM in secondary schools
National Climate Change Adaptation Research Facility
Climate change infographics
Related insights
Infographics and illustrations
What makes an iconic icon?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
Infographics and illustrations
How an infographic can paint a thousand words
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
Infographics and illustrations
Illustrations can provide a point of difference
Thinking beyond the ordinary … illustrations can help make your content more engaging and memorable.
e-learning
We develop e-learning packages on any subject, drawing on effective communication and learning principles
See examples
Australian Public Service Commission
Data literacy e-learning
Australian Government Department of Education and Training
Data literacy and data visualisation training
Related insights
Content analysis
You can’t always get what you want
It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.
Information architecture
SEO – how to use it, and when to ignore it
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Writing and editing
How words and readers interact
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.