Content, clearly.
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
As a plain-English editor, I spend a lot of time converting dense ‘bureaucratese’ into language that is clear, accurate and matched to the audience. One of the main tools in this trade is simple language: using short words in place of longer words and phrases.
So I was interested when my son recently came home from school with a list of words and their replacements.
Have you ever gone house hunting and noticed the effort that goes into styling the properties on the market? A splash of colour spills across a bed of plumped-up pillows. A well-designed artwork calls from a freshly painted wall. A recognisable wine bottle and 2 glasses rest on an outdoor tray. Not an object seems out of place.
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
We develop e-learning packages on any subject, drawing on effective communication and learning principles
As a plain-English editor, I spend a lot of time converting dense ‘bureaucratese’ into language that is clear, accurate and matched to the audience. One of the main tools in this trade is simple language: using short words in place of longer words and phrases.
So I was interested when my son recently came home from school with a list of words and their replacements.
Have you ever gone house hunting and noticed the effort that goes into styling the properties on the market? A splash of colour spills across a bed of plumped-up pillows. A well-designed artwork calls from a freshly painted wall. A recognisable wine bottle and 2 glasses rest on an outdoor tray. Not an object seems out of place.
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.