Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.
Writing and editing
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
See examples
Cancer Australia
Cancer Australia’s children’s cancer website
Sax Institute
Public Health Research & Practice journal
Australian Commission on Safety and Quality in Health Care
AURA 2016: first Australian report on antimicrobial use and resistance in human health
Related insights
Writing and editing
Push vs pull – listening to your audience
Writing and editing
The three Bs
Three little words that deserve to keep their place in our daily communication – it is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
‘Some’ useful words
Wordiness can invade our writing when we wish to talk in general terms, but aren’t sure how. The solution often lies in simple words. It is up to writers and editors to keep them alive, and reveal their value to others.
Infographics and illustrations
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
See examples
Australian Government Department of the Environment and Energy
State of the environment report 2016
Infographic on STEM in secondary schools
National Climate Change Adaptation Research Facility
Climate change infographics
Related insights
Infographics and illustrations
What makes an iconic icon?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
Infographics and illustrations
How an infographic can paint a thousand words
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
Infographics and illustrations
Illustrations can provide a point of difference
Thinking beyond the ordinary … illustrations can help make your content more engaging and memorable.
e-learning
We develop e-learning packages on any subject, drawing on effective communication and learning principles
See examples
Australian Public Service Commission
Data literacy e-learning
Australian Government Department of Education and Training
Data literacy and data visualisation training
Related insights
SEO – how to use it, and when to ignore it
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
How words and readers interact
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
Clear and consistent or total gobbledygook?
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.