Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.
Writing and editing
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
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The art of structural editing

Those pesky apostrophes
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.

SEO – how to use it, and when to ignore it
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Infographics and illustrations
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
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Sign, sign, everywhere a sign
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?

What makes an iconic icon?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.

How an infographic can paint a thousand words
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
e-learning
We develop e-learning packages on any subject, drawing on effective communication and learning principles
Related insights

The art of structural editing
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.

Digital transitions in health content
Making health content digital offers several advantages.
The transition to digital is especially interesting when it comes to health content. The traditional (historical) world of health professionals involved bulky textbooks, verbose journal articles and printed guidelines that could easily go out of date without the user even realising.

Those pesky apostrophes
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.