Science, clearly.
We produce clear, tailored text for reports, guidelines, websites, fact sheets, workshop proceedings, manuals, journals and more
Have you ever gone house hunting and noticed the effort that goes into styling the properties on the market? A splash of colour spills across a bed of plumped-up pillows. A well-designed artwork calls from a freshly painted wall. A recognisable wine bottle and 2 glasses rest on an outdoor tray. Not an object seems out of place.
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.
We prepare original illustrations or redraw diagrams to help your audiences understand complex concepts
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
We develop e-learning packages on any subject, drawing on effective communication and learning principles
Have you ever gone house hunting and noticed the effort that goes into styling the properties on the market? A splash of colour spills across a bed of plumped-up pillows. A well-designed artwork calls from a freshly painted wall. A recognisable wine bottle and 2 glasses rest on an outdoor tray. Not an object seems out of place.
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.
Making health content digital offers several advantages.
The transition to digital is especially interesting when it comes to health content. The traditional (historical) world of health professionals involved bulky textbooks, verbose journal articles and printed guidelines that could easily go out of date without the user even realising.