Writing and editing
Infographics and illustrations
Graphic design and layout
Interactive displays, video and animation
Developing a strategy for your content
We analyse your content and identify how your content can be updated and improved to suit your audiences
It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Knowing the steps involved when redeveloping a website will help you to avoid any painful surprises about just how much work is required, and how long this will take.
We develop strategies to ensure all your communications materials work together and can be easily updated
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
We organise content to guide audiences through the information, provide logical navigation and highlight key messages
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Behavioural insights can be a useful tool in developing the messages and appearance of your content.
There are much better ways to provide the information your audience needs than creating a potential ‘dumping ground’ page on your website.
+61 2 6282 2280
Trevor Pearcey House (Block E) Level 1
34 Thynne Street
Bruce ACT 2617
Canberra | Melbourne | Sydney