On the merits of ‘can’ – another Biotext insight dedicated to simple, valuable words that are being left behind. It is up to writers and editors to keep them alive, and reveal their value to others.
Sturdy, concise, sensible words can fade away from use for reasons unknown. It is up to writers and editors to keep them alive, and reveal their value to others.
There are much better ways to provide the information your audience needs than creating a potential ‘dumping ground’ page on your website.
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
Knowing the steps involved when redeveloping a website will help you to avoid any painful surprises about just how much work is required, and how long this will take.
Good editing isn’t so much about rules as it is about ease. The end goal is not just making your text obey conventions, but ensuring the reader finds it effortless to understand.
Making sure content is accessible is everyone’s business, and it’s not as tricky as you think.
Design is about functionality and purpose, not merely making something look attractive.
Thinking beyond the ordinary … illustrations can help make your content more engaging and memorable.