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Developing a strategy for your content

Content analysis

Content strategy

Information architecture

Creating content for your audiences

Writing and editing

Infographics and illustrations

e-learning

Presenting content effectively

Graphic design and layout

Data visualisation

Interactive displays, video and animation

Swinburne University’s change makers

Explaining new treatment cycles for veterans

A new framework to improve our health system

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Cancer Australia’s Consumer Involvement Toolkit

Cancer Australia

Services: Content analysis, Graphic design and layout, Infographics and illustrations, Information architecture, Interactive displays, video and animation, Writing and editing

Sector: Government, Health and biomedical science, Research and development

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Biotext has developed a strong relationship with Cancer Australia over a number of years, and our work includes their Consumer Involvement Toolkit. Along with creating content aimed at consumers, health professionals, researchers, chief executive officers and policy makers, we took Cancer Australia’s promotion strategy in a fresh new direction by creating characters to tell the story. In partnership with animation studio The Magnificent Itch, we produced an animation to illustrate how involving consumers leads to better cancer care. The concept was highly successful, and Cancer Australia now uses these characters as part of its corporate branding.

  • https://www.biotext.com.au/wp-content/uploads/2015/10/PROMRES-Animation2Dec13.mp4

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  • Biotext acknowledges the Traditional Custodians of the land on which we work and live across Australia. We pay our respect to Elders of past, present and future generations, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

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