Biotext has developed a strong relationship with Cancer Australia over a number of years, and our work includes their Consumer Involvement Toolkit. Along with creating content aimed at consumers, health professionals, researchers, chief executive officers and policy makers, we took Cancer Australia’s promotion strategy in a fresh new direction by creating characters to tell the story. In partnership with animation studio The Magnificent Itch, we produced an animation to illustrate how involving consumers leads to better cancer care. The concept was highly successful, and Cancer Australia now uses these characters as part of its corporate branding.
Cancer Australia’s Consumer Involvement Toolkit
Cancer Australia