Cancer can be a deeply personal issue, and writing about it needs a sensitive approach. As the lead national agency for cancer control, Cancer Australia needs content that is clear, engaging and evidence based. Biotext researched and wrote all the content for Cancer Australia’s minisite about children’s cancer, which is the first comprehensive resource of its kind in Australia. Along with descriptions of cancer types, diagnosis and treatment, we included sections about living with cancer and life after cancer, with tailored information for children, siblings, parents, grandparents, schools and communities. We also wrote sections for health professionals and researchers.