Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Writing and editing
Push vs pull – listening to your audience
Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.
Creating content for your audiences
Why BI?
Behavioural insights can be a useful tool in developing the messages and appearance of your content.
Creating content for your audiences
What to do when you have no data
It’s important to make sure your data are accessible, and this includes how you choose to communicate the ‘gaps’.
Infographics and illustrations
What makes an iconic icon?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
Writing and editing
The three Bs
Three little words that deserve to keep their place in our daily communication – it is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
‘Some’ useful words
Wordiness can invade our writing when we wish to talk in general terms, but aren’t sure how. The solution often lies in simple words. It is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
The little engine that ‘was capable’
On the merits of ‘can’ – another Biotext insight dedicated to simple, valuable words that are being left behind. It is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
If you believe in ‘although’, clap your hands!
Sturdy, concise, sensible words can fade away from use for reasons unknown. It is up to writers and editors to keep them alive, and reveal their value to others.
