Science, clearly.
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.
Is she right?
It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.
But is more information necessarily better?
It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.
Behavioural insights can be a useful tool in developing the messages and appearance of your content.
It’s important to make sure your data are accessible, and this includes how you choose to communicate the ‘gaps’.
Biotext is the proud developer of the Australian manual of scientific style (AMOSS), now published in partnership with Macquarie University.
AMOSS is the essential guide for anyone producing scientific or technical information. It provides practical and expert guidance to help you write, edit and present.