It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.
Content analysis
Information architecture
SEO – how to use it, and when to ignore it
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Writing and editing
How words and readers interact
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
Content analysis
Clear and consistent or total gobbledygook?
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Writing and editing
Push vs pull – listening to your audience
Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.
Creating content for your audiences
Why BI?
Behavioural insights can be a useful tool in developing the messages and appearance of your content.
Creating content for your audiences
What to do when you have no data
It’s important to make sure your data are accessible, and this includes how you choose to communicate the ‘gaps’.
Infographics and illustrations
What makes an iconic icon?
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
Writing and editing
The three Bs
Three little words that deserve to keep their place in our daily communication – it is up to writers and editors to keep them alive, and reveal their value to others.
