Design is about functionality and purpose, not merely making something look attractive
Thinking beyond the ordinary … illustrations can help make your content more engaging and memorable.
Simply providing all the details is not enough. Clear and logical information architecture for every medium helps readers to engage with content, and inspires them to keep reading.
Data visualisations pique readers’ interest and engage their visuospatial mind.
Software packages make producing graphs quick and easy. But they can also make it quick and easy to produce a bad graph.
Web content has some important differences in structure and format, mainly as a result of how people use the internet.