It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.
If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.
Research into the readability of text tries to quantify how effective a piece of written language is in communicating a message to the audience and to understand what makes some texts more difficult than others.
Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.
Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.
Behavioural insights can be a useful tool in developing the messages and appearance of your content.
It’s important to make sure your data are accessible, and this includes how you choose to communicate the ‘gaps’.
The power of icons lies in allowing your audience to build their own relationship with something symbolic.
Three little words that deserve to keep their place in our daily communication – it is up to writers and editors to keep them alive, and reveal their value to others.