Wordiness can invade our writing when we wish to talk in general terms, but aren’t sure how. The solution often lies in simple words. It is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
Writing and editing
The little engine that ‘was capable’
On the merits of ‘can’ – another Biotext insight dedicated to simple, valuable words that are being left behind. It is up to writers and editors to keep them alive, and reveal their value to others.
Writing and editing
If you believe in ‘although’, clap your hands!
Sturdy, concise, sensible words can fade away from use for reasons unknown. It is up to writers and editors to keep them alive, and reveal their value to others.
Information architecture
Just say no to FAQs
There are much better ways to provide the information your audience needs than creating a potential ‘dumping ground’ page on your website.
Infographics and illustrations
How an infographic can paint a thousand words
We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.
Web design and development
Websites: why they can take longer to build than you expect
Knowing the steps involved when redeveloping a website will help you to avoid any painful surprises about just how much work is required, and how long this will take.
Writing and editing
Good editing should be invisible
Good editing isn’t so much about rules as it is about ease. The end goal is not just making your text obey conventions, but ensuring the reader finds it effortless to understand.
Information architecture
How to make your content accessible
Making sure content is accessible is everyone’s business, and it’s not as tricky as you think.
Graphic design and layout
Design – more than just making it pretty
Design is about functionality and purpose, not merely making something look attractive.
