Insights

Many organisations use ‘readability’ – how easily a reader can understand text – as a guiding principle in their publications.

Listening to your audience and understanding what they want to know are crucial to effectively communicating with them.

Behavioural insights can be a useful tool in developing the messages and appearance of your content.

It’s important to make sure your data are accessible, and this includes how you choose to communicate the ‘gaps’.

The power of icons lies in allowing your audience to build their own relationship with something symbolic.

Three little words that deserve to keep their place in our daily communication – it is up to writers and editors to keep them alive, and reveal their value to others.

Wordiness can invade our writing when we wish to talk in general terms, but aren’t sure how. The solution often lies in simple words. It is up to writers and editors to keep them alive, and reveal their value to others.

On the merits of ‘can’ – another Biotext insight dedicated to simple, valuable words that are being left behind. It is up to writers and editors to keep them alive, and reveal their value to others.

Sturdy, concise, sensible words can fade away from use for reasons unknown. It is up to writers and editors to keep them alive, and reveal their value to others.

There are much better ways to provide the information your audience needs than creating a potential ‘dumping ground’ page on your website.

We are wired to remember images much longer than words, and this can be used to great advantage when engaging your audience.

Knowing the steps involved when redeveloping a website will help you to avoid any painful surprises about just how much work is required, and how long this will take.