Content, clearly.
Have you ever gone house hunting and noticed the effort that goes into styling the properties on the market? A splash of colour spills across a bed of plumped-up pillows. A well-designed artwork calls from a freshly painted wall. A recognisable wine bottle and 2 glasses rest on an outdoor tray. Not an object seems out of place.
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.
Making health content digital offers several advantages.
The transition to digital is especially interesting when it comes to health content. The traditional (historical) world of health professionals involved bulky textbooks, verbose journal articles and printed guidelines that could easily go out of date without the user even realising.
The Australian manual of style (AMOS) is for anyone who writes, edits or presents information.
Developed in collaboration between Biotext and Macquarie University, AMOS provides practical and expert guidance to help you write, edit and present.
