Insights
Tag, you’re it
On websites, you might have seen a list of topics circled at the end of an article. Those topics are ‘tags’....
Creating a narrative
One of the current buzzwords in content development seems to be ‘narrative’. It’s talked about as a goal for...
The origins – and cost! – of bureaucratese
As a plain-English editor, I spend a lot of time converting dense ‘bureaucratese’ into language that is...
‘Right’ or ‘wrong’ might depend on when you ask
A particular challenge for our editors is when spelling ‘rules’ change. This is often because of...
How a diagram changed the world
As we have said before, design is more than just making it pretty. Visual tools can help us to better...
The art of structural editing
Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is...
Digital transitions in health content
The transition to digital is especially interesting when it comes to health content. The traditional...
Those pesky apostrophes
A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe...
Sign, sign, everywhere a sign
Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’....
You can’t always get what you want
But if you try some time You just might find You get what you need The key is, of course, giving them what...
SEO – how to use it, and when to ignore it
SEO can be a useful tool to ensure that your content is visible and accessible to your target audience. But...
Clear and consistent or total gobbledygook?
However, the systems used to check text readability have stayed the same for decades. Our research project,...