Insights

As a plain-English editor, I spend a lot of time converting dense ‘bureaucratese’ into language that is...

A particular challenge for our editors is when spelling ‘rules’ change. This is often because of...

As we have said before, design is more than just making it pretty. Visual tools can help us to better...

Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is...

The transition to digital is especially interesting when it comes to health content. The traditional...

A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe...

Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’....

But if you try some time You just might find You get what you need The key is, of course, giving them what...

SEO can be a useful tool to ensure that your content is visible and accessible to your target audience. But...

However, the systems used to check text readability have stayed the same for decades. Our research project,...

When setting out to write a document – whether it’s a brochure, report, webpage or fact sheet – your first...

Behavioural insights (BI) draws on research into the social, cognitive and emotional behaviour of...