Insights

The art of structural editing

Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is...

Those pesky apostrophes

A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe...

Sign, sign, everywhere a sign

Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’....

Why BI?

Behavioural insights (BI) draws on research into the social, cognitive and emotional behaviour of...