Making complex information into clear communication products

Complex and technical information can still be transformed into engaging products, including online or executive summaries, booklets, brochures, media releases and infographics. 

The Biotext team develop communication products to support an overall project or strategy, or as standalone products to suit a specific business or user need. We develop communication materials based on researching and understanding existing content, or through interviews with subject-matter experts.

Partnerships and projects include:

Native fish status assessment, Murray–Darling Basin Authority

In 2023, the MDBA developed the first Australian native fish status assessment. This detailed report was the first comprehensive assessment of all native fish, freshwater spiny crayfish and mussel species across the whole of the Basin. The MDBA wanted to distil the 300-page report into several products to better meet the needs of different audiences. Biotext wrote a media release; 2 summaries and infographics for policy, stakeholder and general audiences; and 2 internal documents that presented the context and recommendations to internal teams. We also copyedited the report for clarity, consistency and accuracy.

‘The Biotext team were very thorough in their services. The level of detail which the team applied to the services required was excellent. Communication was also excellent [and] Biotext were able to be flexible in receiving draft comments and delivering against milestones.

MDBA client

Questacon stories

Biotext wrote 16 stories to help Questacon celebrate the 35th anniversary of the Questacon building in 2023. We interviewed various stakeholders for the stories, including Questacon staff, members, volunteers and performers, and high-profile stakeholders including the architect of the building, government executives, and former chair of the Questacon Advisory Committee. From these interviews, we wrote 500-word stories to showcase the impact that Questacon has on individuals, families, communities, Australia and overseas. Stories were crafted in Questacon’s style to evoke a sense of inspiration and joy in readers. Each story embodied the right tone and language from the very first draft which helped fast-track Questacon’s review process to finalise the stories within a very short timeframe.

The team had an excellent sense of judgement and work. [We valued] the quality of work and the autonomy they adopted to get the work done!

Questacon client

Arid Recovery brochure

Arid Recovery is an independent, not-for-profit conservation initiative involved in restoring Australia’s arid lands. Biotext developed a promotional brochure to highlight the success of their conservation reserve and program. The brochure was designed to be given to prospective sponsors and partners to secure funding for the reserve. Biotext wrote, edited and designed the brochure, working from written material, blog posts, previous publications, web content and photographs. The brochure had to engage potential sponsors on both an emotive and factual level by capturing the range and importance of the work done and the innovative and world-leading achievements of the reserve’s scientists.

We were impressed with how the Biotext team developed a coherent and motivating story from a raft of documents and web material describing our organisation. They found a sweet spot between accurately described information and engaging narrative, and produced a beautiful product.

Arid Recovery client

Institute for Water Futures (IWF) capability statements

The IWF at the Australian National University was established in 2020 to bring together researchers across disciplines to answer some of the most pressing questions of water management in a changing climate. The IWF needed a concise set of capability statements to promote and explain their work to prospective collaborators, researchers, clients and students. Biotext interviewed key IWF researchers to develop a picture of strengths, project and impacts, and developed an effective template to present the information in an engaging and consistent way. We then drafted content and worked iteratively with the researchers and communications team to edit and produce the final statements.

AgriProve

AgriProve works with farmers to develop and deliver soil carbon projects to reduce greenhouse gases, improve soils and productivity, and provide farmers with an additional source of revenue through carbon credit units. Biotext worked with AgriProve to develop an infopack to clearly describe the services and benefits of soil carbon projects to prospective clients, including writing, editing and design. We also edited a range of other ApriProve communication products such as fact sheets and newsletters, to ensure that they were clear and engaging as well as accurate and consistent.

Medical Research Future Fund (MRFF) success stories

The MRFF is a $20 billion long-term investment supporting Australian health and medical research. The MRFF aims to transform health and medical research and innovation to improve lives, build the economy and contribute to health system sustainability. To promote the fund and the achievements of MRFF researchers, we wrote stories to appear on the MRFF website. We interviewed individual researchers and wrote engaging stories to highlight progress in Australian health research and the impact of MRFF.

Koala Life

Koala Life, previously the International Koala Centre of Excellence, leads research in koala conservation and management practices. Following the bushfires of 2019–20, the centre changed focus and branding. They wanted to put together a highlights report to help promote the new direction and encourage new supporters. Biotext developed the report to meet very tight deadlines, using the existing annual report. The new report more clearly explained the work and achievements of the centre, and the role of supporters. We also provided advice about visuals to help convey the key messages.

Our role:

  • Client partnerships to ensure business, stakeholder and user needs are met
  • Content analysis to fully understand source material
  • Research to inform content development
  • Interviews with experts and stakeholders
  • User assessment to understand user needs and existing knowledge
  • Content design to ensure products meet user needs
  • Content development to plan and write high-impact content
  • Editing and proofreading to ensure high-quality content
  • Information design to support user engagement
  • Infographics for key concepts